Swire Properties Renames Beijing Sanlitun Village as

“Taikoo Li Sanlitun”

 

(26 April 2013, Beijing )Swire Properties announced today the new name of “Taikoo Li Sanlitun” (三里屯太古里) for its prestigious Beijing Sanlitun Village mixed-use development. 

“The incorporation of ‘Taikoo’ – Chinese for Swire – in our Sanlitun Village development underlines its importance as the latest in a long and distinguished line of exciting Swire Properties’ products like TaiKoo Hui in Guangzhou and Pacific Place and Cityplaza in Hong Kong,” said Guy Bradley, Swire Properties’ Chief Executive Officer – Mainland China.

“The new name of Taikoo Li also allows instant recognition of Swire Properties brand for both local and international visitors and possesses the potential for wider application across the country.

“It recognises Swire Properties’ successful creation of the Sanlitun project, which has already become a Beijing icon through the unique lifestyle experience it offers the capital city since it opened five years ago,” Bradley added.

Swire Properties’ Taikoo Li Sanlitun, formerly known as Sanlitun Village in Chaoyang District, Beijing, showcases the Company’s innovative brand strategy formulated specifically for the Mainland China market.  Taikoo Li Sanlitun is an example of the process of creative transformation for which Swire Properties is well known.  Taking a district famous as an entertainment area, Swire Properties has added a retail dimension while respecting local heritage.  Taikoo Li Sanlitun offers a unique and exciting leisure experience that is derived from the range of F&B, lifestyle and fashion choices at the centre. 

“‘Li ‘(里) rides on a long history of city planning in China and is similar to the ‘lanes’ concept in Western culture.  To us, ‘Li’ also represents the open-plan, lane-driven architectural design of our Taikoo Li Sanlitun, one that is based on the traditional hutong and siheyuan concepts,” added Bradley.

Taikoo Li Sanlitun was Swire Properties’ first commercial property to open for business in the Mainland China market in 2008, along with the first Swire Hotel, The Opposite House.  Latest addition to the 136,000-sq m centre’s brand mix includes Asia’s first 24-hour Page One & The Woodhouse concept store, M.A.C’s biggest flagship store in China, Asia flagship store of Miu Miu, and  I.T Beijing Market’s biggest outlet in Beijing.  Taikoo Li Sanlitun has also introduced Greyhound Café and Wang Jia Sha – two renowned F&B brands to Beijing.  More international brands, such as Hollister, Paul Smith and isola, will open their new stores at Taikoo Li Sanlitun in the near future.

 

– End –

 

About Taikoo Li Sanlitun

Taikoo Li Sanlitun, located at the junction of Worker’s Stadium North Road and Sanlitun Road in Chaoyang District, Beijing, comprises two sites with a total gross floor area of over 136,000 sq m (approx. 1,470,000 sq ft) * spreading over 19 buildings, including the award-winning urban hotel – The Opposite House.

Taking inspiration from the hutongs, courtyards and alleyways of Beijing’s past and mixing it with its more worldly cosmopolitan present, Taikoo Li Sanlitun offers more than 200 shops, plus cafes, restaurants and bars, an 8-screen MEGABOX cinema, a unique cultural entertainment space, The Orange, and parking for more than 880 cars.

The retail portions of Taikoo Li Sanlitun are jointly owned by Swire Properties, which holds an 80 percent stake, and Gateway China Fund I (a fund managed by Gaw Capital) that owns the remaining 20 percent.  The Opposite House of Swire Hotels is wholly-owned by Swire Properties.

Visit Taikoo Li Sanlitun’s website at www.taikoolisanlitun.com.

* Gross floor area excludes car park areas.

 

About Swire Properties

Swire Properties develops and manages commercial, retail, hotel and residential properties, with a particular focus on mixed-use development in prime locations at major mass transportation intersections. Listed on the Main Board of the Stock Exchange of Hong Kong, the Company’s investment portfolio in Hong Kong totals over 1.58 million sq m (17 million sq ft)* of gross floor area, with Island East and Pacific Place as its core holdings. In addition to Hong Kong, the Company has significant investments in Mainland China, the United States and the United Kingdom. 

 

In Mainland China, Swire Properties has a portfolio amounting to approximately over 1.26 million sq m (13.5 million sq ft)*, including five mixed-use developments in Beijing, Guangzhou, Chengdu and Shanghai. Of these, Taikoo Li Sanlitun and INDIGO in Beijing and TaiKoo Hui in Guangzhou have opened.

 

Since 1980, the Company has been developing investment and trading properties on the island of Brickell Key in downtown Miami, Florida where it has created an acclaimed residential and commercial portfolio, including the new large-scale mixed-use project, Brickell CityCentre.

 

Through Swire Hotels, the Company also creates and manages intriguing urban hotels in Hong Kong, Mainland China and the United Kingdom, aimed at providing an exceptional experience for travellers who seek individuality, style and personalised service.

 

Visit Swire Properties’ website at www.swireproperties.com.

 

* Gross floor area in respect of 100% of the properties excluding car park areas and not on an attributable basis.

 

For media enquiries, please contact:

Swire Properties Limited

Vivian Lo

Assistant Director – Public Affairs, Mainland China

Tel: (8610) 8591 9220 / (86) 139 1008 9474
Email: vivianlo@swireproperties.com

 

Joyce Deng

Public Affairs Manager

Tel: (8610) 8591 9221 / (86) 138 1119 3391
Email: joycedeng@swireproperties.com

 

 

 

 

 

 

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